Saturday, August 1, 2009

'If you have no respect for your environment, don't dump it in ours!' It's an ATTITUDE OF RESPECT for others and your surroundings. How would you 'lands people' like it if we decided one day to throw all the junk that you guys have dumped in our ocean over eons back on the shore? Can you imagine,that will be a laugh.

Friday, July 31, 2009

'Hey Guys, What are you waiting for?'
Let's walk the talk! If people have the wrong attitude I suggest you change it for them. Stand up for your beliefs. Express your stand point with conviction and don't stand back. Use the social media and you will be able to connect with people around the world!
We were once respected as the biggest creatures (Gee, I hate that expression) on the planet. We never bullied anyone. We were awesome man. Now every year when I return south there are fewer of us. The whalers have just about obliterated my entire family. We are on the brink of extinction!! Listen to Captain Dolfie and Prof. Coely, communicate to as many people as you can. Let's change peoples perceptions and help them develop an OCEAN ATTITUDE!!! Visit our website;
'These guys have been hunted for centuries. I have known them for hundreds of thousands of years! They are cool, and have never harmed anybody. They are harmless giants of the ocean. You lands people for some unknown reason are determined to wipe them off the face of the earth. Appreciate them now!!! for tomorrow they will be gone. Then it's too late. Let's stand together, network and get an 'ocean motion' going. Tell all your friends. These guys called 'Green peace' I think they are awesome, there should be more guys with their kind of commitment. They have the right ATTITUDE. I salute you!!

-My wise friend 'Prof. Coely'

Saturday, July 18, 2009

I thought I would show you what I had in mind as a T-shirt design to visually act as a reminder to reinforce the message. The concept can also apply to trawlers and whalers. What do you think?-Dolfie

Hi GUYS, A while back I thought of applying my ATTITUDE concept to the recreational angler, who isn't the biggest threat to my marine environment. You can't begin to compare the little damage that they do to what the big trawlers do for example. However, if they think of the consequences, and apply their minds ('cerebral fishing') before they do something whilst having fun you have an almighty big population of people with the right ATTITUDE! That is already a great start don't you think? Every additional person makes a difference. So I did some research at 'Prof Coely' the Coelacanth, the oldest and wisest friend in the ocean (He has an awsome reference library) and designed a logo that I thought would project the right message, As pictures paint a thousand words. Lands people, are visual people by nature. Let me know what you think? I have combined the message with various marine creatures (friends of mine) to get the message across.-Cheers, Dolfie

Copy this image and let's send it around the world! I challenge you to see how many people you can forward it to.
Let's get an 'OCEAN MOTION' going. Remember it's all about ATTITUDE!
Let's change the Japanese attitudes and all the other nations that don't comply. Thanks guys!

Here are the latest updates for

"Sea Notes" - 1 new articleNew Hope for Bluefin Tuna?More Recent ArticlesSearch Sea NotesNew Hope for Bluefin Tuna?

Bluefin tuna is one of our ocean's top predators. It's also in serious decline due to overfishing, and many scientists believe we are now at a critical point in time where failure to act could finally push this species over the edge.

So good news today, that the French president announced his country's supportfor a international trade ban of this endangered species. Monaco has already called for bluefin to be listed under the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). This listing, if effected, would result in such a ban.

The support of France in this move is important, as historically the bluefin catch of the French fleet has been higher than other European countries, and has included catching young bluefin to be raised in floating farm pens.

Now our hopes to turn to the other influential nations, such as the U.S., to see if they will also support this call to action. For the sake of the future of this amazing animal, we certainly hope so.

Late breaking news! The U.K. government just announced it would also support the ban! All eyes turn to the Obama Administration now. Save the bluefin!

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This is AWESOME NEWS!!! Viva le France & God save the Queen!. OBAMA I am whatching you. It is your move pal. The people I am worried about are the Chinese and the Jap's. They have never displayed any cooperation in the past ever when it comes to conserving marine life and I recall just a few; SAVE THE WHALESDOLPHIN SLAUGHTER at KIKI BAYSHARK FINING TUNA OVER FISHING etc.Do you want me to continue? They care about the environment as much as I care about wearing make up. They always hide behind the 'It's our culture, and has been for thousands of years' BULLSHIT!!! This is the era of change if you are not aware. If you want to stay in your culture groove then why are you not riding in horse and cart? Lets be positive and look in the windscreen and not in the rearview mirror. That's why it is imperative that we keep on working and communicating collectively. Let's create an 'OCEAN MOTION!' going and send this message to every person you know. CAPTAIN DOLFIE

Wednesday, July 15, 2009

It's all to do with...ATT-I-TUDE!! Let's do it with fun visuals and illustrations. Many people are driven away from environmental articles because they are normally presented in an extremely serious, boring, finger wagging manner. This is an example of getting a serious message across in a more light hearted way. 'If you don't stand out why bother'-Tom Peters Selling the environment is also a Branding issue! All the rules apply. People need to interact. We need to make environmental awareness COOL!!

Tuesday, July 14, 2009

Everybody is going GREEN which is awesome! However we must focus on the ocean. 70% of our planet is covered by ocean! If the ocean catches a cold trust me we can go as green as much as we like we will be in the POO! We have to develop an 'OCEAN ATTITUDE!' or a BLUE ATTITUDE!' Our planet is known as the Blue planet. Don't get me wrong we have to change our ways and attitudes on land with the reduction of green house gases etc. It is vital. Our main focus has to be developing the right attitudes in the minds of our youth. They are our future and if they develop the correct attitudes towards our environment, we will be cooking in the future. They won't know how to do it otherwise. They will only know how to DO IT RIGHT. Visit my website; I have focused on ATTITUDE as I believe this is the only sustainable positioning of environmental awareness. I am looking for a company to sponsor my 'Dolfie' character to become a spokesman for environmentally friendly products. It will be a unique way of differentiating products and building an environmentally friendly Brand. Don't under estimate the purchasing power of the youth.
I believe it will create a FUN, HUMOROUS, COLOURFUL and INTERACTIVE element to compliment your Brand. This will build a strong Brand recall and develop a huge underestimated 'WORD of MOUTH' (Buzzmetrics) aspect of your Brand building. This approach also compliments the use of digital media such as cellular phones, Twitter messages, Facebook and Bloggs. These aforementioned media brings the Brand into the customers pocket! 'BRAND IN THE POCKET' is the greatest advantage the electronic media has brought to the concept of Brand building. The Dolfie character will create a strong 'Brand driver' that captures or communicates the essence of your Brand promise. Let's get together and change some ATTITUDES! Remember one person can make a difference. Tell a friend.

Thursday, July 9, 2009

Albertson's- This is a dying Brand! The species that survived are the one's that could adapt to change the best. The big dinasuares died out because of this fact, the crocodiles and lizards survived. Keep on selling shark products, and you will find yourself extinct!! Remember Brands don't belong to the company but to the customer. The customer owns the Brand!